Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

Investing in the Commercial Tampa Real Estate Market

For years, financial expert have made it clear that one of the best investments that a person can make is real estate. Of course, in this day and age – as has been the case throughout history – the most important investment most people ever make during the course of a lifetime is that of his or her primary residence. Indeed, you may be like many, many people who have invested a significant amount of their life savings in your own home.

With that said, you may also be interested in making the purchase of additional Tampa real estate for investment purposes. Of course, a good number of people who take this course end up buying residential real estate that they either remodel and resell (oftentimes called flipping) or that they utilize as rental property. On the other hand, an increasing number of people are also investing in commercial real estate as a means of enhancing their financial portfolios.

If you are interested in investing in commercial real estate in your community, there are five tips or pointers that you need to keep in mind before you make the plunge and make the purchase of commercial real estate for your own investment portfolio.

1. Learn how to identify appropriately the most suitable commercial real estate prospects. In other words, you need to take the time to consider which types of commercial real estate options will make the most sense for your overall financial portfolio.

2. Learn the basics of commercial real estate investing. You need to understand and appreciate that there are some significant differences between purchasing and owing residential real estate as opposed to investing in commercial real estate.

3. Learn how to quickly assess and evaluate different potential commercial real estate transactions. The Tampa real estate market can be competitive for commercial property. Therefore, you need to be able to swiftly analyze a particular investment to determine if it is appropriate to your situation. A professional Tampa real estate agent can be helpful in aiding you in these calculations.

4. Come to a logical understanding of all factors relating to a particular commercial real estate opportunity and the financing you can access for the purchase. The bottom line is you need to understand what your financial obligations will be when it comes to purchasing a particular piece of property. You need to make certain that it is an investment that you not only can afford but that will financially benefit you well into the future.

5. Come to an understanding of the potential risks and benefits associated with becoming involved in any Tampa real estate transaction. In other words, you will want to undertake a cost and benefit analysis. Generally speaking, the typical commercial real estate investor simply cannot afford to invest in such property that does not allow for a regular and strong stream of revenue. Indeed, it will be the revenue generated from the property that will service the mortgage loan that needs to be obtained to make the purchase and investment in the first instance.

Uses And Features Of Price Computing Scales

Price computing scales design all those scales that are normally available with an LCD display, but have an additional capability of converting units to price. As is evident for this description, price computing scales are useful for weighing by traders: fruits, vegetables, and other grocery items; meat and butcher shops; bakery items like cake and biscuits, ice cream sellers, hardware etc. A trader just needs to feed in the price per unit rate as many times as the market changes. Each time he will get readings for different items with their price. For the convenience of the customers Dual display LCD screens are also available with one in front for the counter attendant and the other at the back for the customer to see. Since most price computing scales are used in trade they are considered legal, if they have been approved by NTEP or any other regulatory body in your area.

The types of price computing scales vary according to features; you may be looking for 15 lb, 30 lb, or 60 lb. Capacity which can be calculated by one scale for fruits and vegetable weighing. Small sizes that save space and have a battery powered operation facilitating portability are also in demand as fruit sellers on carts or vendors need to move it from time to time. Deli shops, meat shops, candy counters or cheese shops with limited counter space may find compact design very useful.

Price computing scales is most desirable for the cost conscious retailer who wants to be honest in his dealings, since precision in weight reading and accuracy in price conversion is a matter of integrity for them. Electronic load cells with a digital display make sure that these shop owners are satisfied. Out of all scales available in the market the better ones are easy to install and operate with easy cleaning and minimum maintenance requirements. The more attractive ones have a rugged housing, sleek profile and small footprint with some additional features like

1. Raised keys with a key beeper

2. Battery operated with auto sleep and shut off options for power saving

3. High resolution to weigh small objects and give increments like 0.01 lb or 0.005 lb divisions

4. High grade polymer surface with stainless steel pan

5. Price computing function by count (number) of objects

6. Large memory storage up to 25 PLU's

7. Price accumulation at the end of grocery purchase by one customer.

8. Tare function to enable reset of display to zero after adding object each time to a loaded pan.

9. LCD displays with large numbers and back lit displays

Price computing scales like all others need to be bought with platform size and capacity in mind according to the type, size and weight of object you plan to put in it. Minimum and maximum weight requirements must be kept in mind to allow for your full range of products to be weighed by one scale. Finally accuracy in reading and durability of scales for use in harsh environments are factors that should drive the purchase decision.

Using Weight Loss Food Programs to Stay Healthy While You Drop the Pounds

No one likes to admit that they need to shed pounds. But when you are ready to admit it to yourself, you need to look at what the various weight loss food programs have to offer you. They are not all the same and you want to choose a plan to drop the weight that will be safe and successful.

The weight loss food program you pick needs to be customized to help you not just drop weight, but also allow you to maintain the loss afterwards. To do that, you need to concentrate on developing healthy habits that you can incorporated into your lifestyle. Most weight loss food programs claim to be effective in helping you to shed pounds but not all of them live up to their claims. You need to know what to look for in a plan that will succeed in what you want to accomplish for your body and your life.

A plan that is healthy, effective, and safe must include numerous elements that make it so. The diet that you describe to must be healthy and must ensure that you get a sufficient amount of vitamins, minerals, antioxidants, and nutrients. The diet plan must also focus on a healthy body and at the same time, reduce the number of calories that you take in.

Eating foods from all the essential food groups is important for your continued good health. Cutting out foods from any of the food groups is not recommended as it can lead you to become deficient in nutritional content. Your body needs variety in the foods you eat to keep you energetic and feeling well. Good weight loss food programs are not designed to deprive you, but are designed to help you to slim down.

The culture you live in affects your ability to lose weight. When looking at your options in weight loss food programs, bear your cultural considerations in mind. It will be easier to make the necessary changes in your life if you do not forget that your culture has an impact on your life. Healthy weight loss does not happen overnight. It is a gradual process that you work at day by day. If you try to push your body to shed pounds too quickly, you can harm your health. A goal of losing one to two pounds per week is a healthy one to aim for.

No matter what plan you decide to follow to shed pounds, you still need to be physically active. Exercise must be an important aspect of every program that is geared to watching the pounds melt away. You do not have to push yourself beyond your limits though. Exercising at least 30 to 40 minutes at a time, three to five times per week will help to keep you limber and will support your weight maintenance.